#Fast food logos cracked#
The latest Cracked Podcast discusses this trend, and goes on to note how often fast food chains use red in their logos, apparently because this is the colour of urgency and spontaneity (and bad choices)Ĭolour is a powerful thing. It’s a technical consideration, but it may explain an industry-wide allergy to the color.”
Lynn Staley, assistant managing editor of Newsweek, put forth a more plausible theory: “Like brown, can be tricky to control on press and either one can migrate in the baby poop direction if the printer isn’t careful. If there’s no evidence that green kills newsstand sales, how did this bogus theory take hold? Samir Husni-the chair of the journalism department at the University of Mississippi and a close follower of the magazine industry-offered one clue about the origins of what he called “this urban myth”: He’s heard some retailers speculate that the fluorescent bulbs in stores cast a yellow light that washes out newsstand greens and gives them a feeble, bluish cast. “But my art director … not only was she screaming, she was screaming in a thick and impassioned Finnish accent and telling me that dark green was the color of death … in Scandinavian mythology, but also on the newsstand.” The end result? Seymour appeared on the cover in a creamy white fisherman’s sweater. Ten years ago Slate ran a piece pondering why fashion and lifestyle magazine covers so rarely feature the colour green:Ĭindi Leive, now the editor in chief of Glamour, remembers getting into “an almost physical fight” at Self over a cover that pictured Stephanie Seymour in a dark green sweater.
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